Why AI Isn't Recommending Your Practice(And How To Fix It)
Patients are skipping Google and asking ChatGPT, Claude, and Gemini to find a dentist. In 45 minutes, learn how to put AI to work so the practice they find is yours.
Save My Seat →Plus 4 free gifts you keep: a custom AI audit of your practice, our online presence prompt, the patient objections playbook, and our AI proof content pages.
Hosted by Patrick Hounsell — CEO, SERP Dental™25+ Year Marketing Executive
4X Performance Agency Of The Year Award Leader
Your future patients are asking ChatGPT, not Google.
Right now, patients in your area are typing "who's the best dentist near me?" into ChatGPT, Claude, and Gemini — and the AI is answering.
This isn't like Google, where you can climb a page of ten blue links. AI works differently:
- AI answers with just 2–3 specific practice names — not a page of results
- If your practice isn't in that answer, you're invisible to that patient
- Most practice owners have never once looked at what AI says about them
The practices that show up in AI answers early will take an outsized share of new patients in their market. The only question is whether AI points patients to you — or to the practice down the street.
What you'll learn in 45 minutes
Why AI Picks One Practice Over Another
Patrick's read after 25 years of watching marketing channels rise, peak, and fade — from print to Google to social, and now AI. What the AI engines are actually reading when they decide who to name.
5 Things You Can Do THIS WEEK
Practical moves your practice can put in place immediately to show up when patients ask AI for a dentist. Ranked by impact — start where it counts.
How To Put The Tools To Work
We run the prompts and skills live on a real practice, so you can see exactly what comes out before you use them on your own. Then they're yours to keep.
4 free gifts you keep, just for showing up
These aren't lead magnets we wrote for the webinar. They're the actual audit, prompts, and skills our team runs on client accounts every week.
A Custom AI Audit + Action Plan for Your Practice
Every attendee gets a free custom audit showing exactly how their practice shows up in the AI tools patients now use to pick a dentist — plus a clear action plan for what to fix first. Most practice owners have never seen this. You will.
See Where Your Online Presence Is Falling Short
Paste it into ChatGPT with your practice name and city. It comes back with the gaps a patient runs into before they ever pick up the phone, ranked by what's costing you the most new patients.
Takes about two minutes. Nothing to install.Our Patient Objections Playbook
Word-for-word language your front desk can use when a caller asks what it costs, whether you take their plan, or how soon you can get them in — the exact moments most practices lose the appointment.
Print it and put it next to the phone. More new patients are lost at the front desk than in the ad account.Our AI Proof Content Pages
The page structure we build for clients so AI has something clean to pull from: real patient questions, direct answers, and the local signals that tell an AI engine you're the practice in that area.
Answer Engine Optimization — it's how AI decides which practice to recommend.All four are sent to attendees when the session ends. Register now and we'll hold them for your seat.
Meet Your Host
Patrick Hounsell
Award-winning digital marketing executive, Patrick Hounsell brings 25+ years of experience building and leading some of the industry's most successful digital and performance marketing businesses—including serving as CEO of Dentsu Canada and leading Merkle's performance media business to Agency of the Year recognition.
Today, he helps dental practices show up when patients ask ChatGPT, Claude, and Gemini for a dentist, with a focus on practical moves practices can put in place immediately rather than theory. His live trainings give practice owners a clear picture of where new-patient marketing is heading — and a short list of things they can act on this week.
When a patient asks AI for a dentist, will it say your name?
Join us live this Wednesday at 12 PM ET. 45 minutes, practical moves you can make this week — plus 4 free gifts you keep, just for attending.
