The Reviews Playbook for Dentists
How to earn more 5-star Google reviews every week, without breaking Google's rules or HIPAA.
Your reviews are your new front door.
Before a new patient ever calls your office, they've already read what other patients say about you: on Google, in the Map Pack, and now inside AI answers.
of consumers read reviews for local businesses.
now always read reviews, up from 29% last year.
say positive reviews make them more likely to use a business.
now use ChatGPT and other AI tools for local recommendations, up from 6%.
Source: BrightLocal, Local Consumer Review Survey 2026 (n=1,002 U.S. adults).
Here's the good news: 94% of consumers say they're open to writing a review. Most practices don't have a review problem. They have an asking problem.
Nobody on the team knows exactly what to say, when to say it, or how to reply without risking HIPAA. So reviews trickle in, the last one is months old, and the practice down the street looks busier than you.
The fix is a simple system: who asks, when they ask, the exact words they use, and how you reply. That's what this webinar gives you.
What you'll learn in 45 minutes
Why reviews matter
Your Google Business Profile and the Map Pack, patient trust, and your AI Authority: what ChatGPT and Google's AI say about you.
How to get reviews
The rules (Google, FTC, HIPAA), who asks, when to ask, word-for-word scripts, text and email templates, and automation.
Managing your reviews
HIPAA-safe replies with the Thank, Reinforce, Invite formula, handling negative reviews, and the 6 KPIs to track.
What you can do tomorrow
5 actions, about an hour total, nothing new to buy.
You'll walk away with:
- The exact word-for-word scripts for your dentist, hygienist and front desk
- Same-day text + email templates, sent 1 to 2 hours after the visit, one tap to your Google review form
- The HIPAA-safe reply formula, plus what NOT to say (two dental practices paid HHS $10K and $23K to settle over review replies)
- The "review velocity" math: how many reviews a month your practice should be earning, and how to automate it with software you probably already own
- The 5-step playbook for handling a negative review
- Why recency now beats volume (74% of consumers look for reviews written in the last three months)
- How your reviews feed AI answers like "Who's the best dentist near me for implants?"
- The 5 things to do tomorrow morning
Sources: HHS Office for Civil Rights resolution agreements (Elite Dental Associates, 2019; New Vision Dental, 2022). BrightLocal, Local Consumer Review Survey 2026.
The trust bar just moved.
The share of consumers who require 4.5 stars or better nearly doubled in a single year. Your rating, your review count and how recent your reviews are all decide whether a patient calls.
will only use a business rated 4 stars or higher
Up from 55% in 2025will only use a business with 4.5+ stars
Up from 17% last yearwon't use a business with fewer than 20 reviews
look for reviews written in the last three months
Same rating. Which one looks open?
Illustrative example. Stats: BrightLocal, Local Consumer Review Survey 2026 (n=1,002 U.S. adults).
Who should attend
Reviews are a team sport. This session is built for the people who run the practice day to day.
Practice owners
See how reviews drive your Map Pack ranking, what AI says about you, and the numbers to hold your team to.
Office managers
Get the scripts, the timing and the templates your front desk can start using the next morning.
Practice administrators
Set up the system, the HIPAA-safe reply rules and the 6 KPIs across one location or several.
Bring your office manager. The scripts and templates are built for your front desk, so have the person who runs it there to take notes.
Sonia Hounsell
Sonia brings 30 years in brand marketing and entrepreneurship. She led brands at Pfizer, Bayer and McKinsey & Co., and launched 25+ CPG products across healthcare and consumer goods.
She co-founded the oral care brand FunkkOFF!® and closed a deal with Robert Herjavec on Shark Tank (2023). The business tripled in size, earned coverage in NBC, Travel + Leisure and the LA Times, and was later sold to private equity.
MBA (Executive Education), BS Finance.
Every attendee gets
The scripts + templates
We'll share them after the session so your team can use them right away.
- Word-for-word scripts for your dentist, hygienist and front desk
- Same-day text + email templates with a one-tap link to your Google review form
3 free reports for your practice
Walked through with you on a free Patient Growth Strategy Session:
- Ranking Report & SEO Review: where you rank, where you're leaking new patients, and what to fix first
- SEO Visibility Scan: your visibility across listings, directories and local search, including how your Google Business Profile and reviews stack up against competitors
- AI Visibility Analysis: via AscendVu™, our dental-specific AI visibility platform, showing whether ChatGPT and Google's AI recommend you
Frequently asked questions
Is it free?
Yes. The webinar is free, and so are the scripts and templates we share afterward.
Will there be a replay?
Yes. If you can't make it live, register anyway and we'll send you the replay.
How long is it?
About 45 minutes, plus live Q&A with Sonia.
Is this a sales pitch?
No. It's a practical playbook your team can use whether or not you ever work with us. At the end we'll briefly mention the free Practice Growth Package for attendees who want it.
Do I need special software?
No. Everything works with your Google Business Profile and software you probably already own. You'll join on Zoom from any computer or phone.
How do I join?
After you register, Zoom emails you a personal join link. Use that link on Wednesday, October 7 at 12 PM ET.
Your next patient is reading your reviews right now.
Join Sonia live on Wednesday, October 7 at 12 PM ET. Leave with the scripts, the templates and a plan your team can start tomorrow morning.
The Reviews Playbook for Dentists
Wed, Oct 7 · 12 PM ET / 11 AM CT / 9 AM PT
